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Cushman & Wakefield | CRESCO Real Estate Represents Vedas Fitness in Move to Key Center

Cushman & Wakefield | CRESCO Real Estate is proud to announce the representation of Vedas Fitness, the newest tenant at Key Center, located at 100 E. St. Clair in downtown Cleveland, Ohio. Vedas Fitness will be using 20,000 SF of the third floor for their Fitness, Ayurvedic Spa and Corporate Wellness Facility, slated to open in winter of 2017. Vedas currently has one location in Cleveland, located inside the IMG Building.


The Vedas Fitness facility will include a group fitness and yoga studio, 4,000 SF strength and cardio equipment areas, luxurious locker rooms and a full service Ayurvidic spa. Vedas was founded by Tammy Polenz, certified trainer, club manager, corporate wellness consultant and the author of Think Fit 2 Be Fit. Ricky Buoncore, certified personal trainer, group class instructor, fitness director, and athletic coach, will join Tammy in managing Vedas.


Eric Schreibman represented Vedas and is excited to see them flourish in their new space, “I am thrilled for Tammy and the Vedas team. They’ve worked for many years building and improving their fitness and wellness concepts, and now they have an opportunity to put those concepts into action in a truly special, state-of-the-art facility. Being part of the renaissance of Key Tower is also meaningful, and I’m grateful that the building ownership saw the wisdom in selecting Vedas for this important component of the overall plan at Key.”


Tammy is just as excited to bring Vedas to the Key Center, “We are thrilled to broaden our reach in downtown Cleveland by bringing our holistic approach to Key Center. Vedas is so much more than just a fitness facility, and the new space will enable us to expand on our mission to help people attain their optimal well-being.”


To learn more about Vedas, visit their website at https://www.vedasfitness.com or call 216-298-5115.

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CRESCO Real Estate Welcomes Shawn Fortner to Team

CLEVELAND, September 22, 2017 – Cushman & Wakefield | CRESCO Real Estate welcomes Shawn Fortner, Sales Associate to our retail and office team. She brings seven years of experience in commercial real estate. Prior to joining CRESCO Real Estate, Shawn gained experience at Glimcher, DDR and E.V. Bishoff.

Shawn shares her excitement in joining CRESCO Real Estate, “I am excited to be joining a team of such knowledgeable experts in the industry. They have become the market-leaders in the office and industrial divisions and I look forward to contributing to the growth of their retail division by offering a unique perspective from my extensive retail background. I am truly honored to be welcomed to CRESCO.”

Shawn is involved in the Young Commercial Real Estate Professionals group and graduated from The Ohio State University with a BSBA in Real Estate and Urban Analysis.

Welcome Shawn to the Cushman & Wakefield | CRESCO Real Estate team.

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CRESCO Real Estate Represents Mold Masters in 77,767 SF Sublease

CLEVELAND, August 10, 2017 – Cushman & Wakefield | CRESCO Real Estate is pleased to announce the representation of Mold Masters in their sublease located in Eastlake, Ohio. Principal, Joseph Barna, SIOR and Senior Vice President, Eliot Kijewski, SIOR represented Mold Masters in conjunction with Liberty Development Company.

Mold Masters signed a 13 year sublease agreement for 77,767 SF at 34000 Vokes Drive in Eastlake, just 18 miles from downtown Cleveland. The industrial space was built in 1981 and renovated in 1988. It is currently owned by Broadstone Net Lease Inc., a Rochester, NY based REIT who purchased the building in 2012.

Mold Masters designs and builds tools and wax patterns for civilian and military aircraft engines as well as turbine engines used in the oil and gas industry and hydroelectric power plants. Mold Masters currently has two facilities in the Cleveland area, their corporate headquarters and tooling division in one facility and their pattern division in a separate facility. They will now be able to consolidate both facilities when they move into the facility on August 1st, 2017.

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Orangetheory Fitness Coming to Downtown Cleveland

CLEVELAND, May 18, 2017 – Orangetheory® Fitness, the energizing and fast growing fitness franchise announced that a new studio will be coming to Cleveland, located at 740 Prospect Avenue. With eight studios now open in the Northeast Ohio market and several in development, the brand will continue to target the Ohio area for expansion.


Stephanie and Kurt Altenburger, owners of the newest Orangetheory Fitness location will be celebrating its grand opening with a VIP party this fall. The new studio will feature new design and construction details for Northeast Ohio.


“We are thrilled to bring Orangetheory Fitness to our Downtown Cleveland community.” states Stephanie, “We knew in 2015 when we first introduced Northeast Ohio to Orangetheory in Rocky River, that it would change people’s lives across our “land”. With over eight locations open across NEO, this Downtown location will be our ninth open studio and we couldn’t be more excited to be located in the heart of our big city.”


Cleveland joins the ranks of major cities such as Chicago and New York to host Orangetheory Fitness. Classes are offered all day long, so the flexibility is not lost on those who need to get a workout in but also balance working downtown and enjoying the nightlife that Cleveland has to offer.


Isaac Gold, Director of Real Estate at Silken | Gold represented Orangetheory Fitness. “My team has truly enjoyed the opportunity to represent Orangetheory Fitness and their efforts growing their company footprint in the Northeast Ohio Market.”


Rico Pietro, Managing Partner of Cushman & Wakefield | CRESCO Real Estate represented the landlord. “Ownership is incredibly honored to announce our lease with Orangetheory Fitness at the Pointe at Gateway. Having a national best in class circuit fitness company only adds to the growing experience of downtown residents and daily workers. Where do you sign me up?”


For more information on the Downtown Cleveland Orangetheory Fitness and membership packages visit www.orangetheoryfitness.com.

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Commercial Real Estate Values are on the Rise in Cleveland

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Downtown Cleveland’s commercial real estate market has come alive in the last five years with renovation and new construction projects taking place across the city, says Joseph V. Barna, SIOR, Principal at Cushman & Wakefield/CRESCO Real Estate.

“The economy has turned,” Barna says. “The buzz of what’s going on in Northeast Ohio, specifically in Cleveland, has caught the attention of real estate investors from all over the country. People want to be here.”

Commercial real estate value is up across the board, both on the sales and leasing side, and in both the office and industrial sectors. In addition, land values have begun to rise as investors as well as users are more willing to put shovels in the ground and begin new rather than take on a property that has significant flaws. As the vacancy rate for the industrial market has dropped from more than 10 percent in 2008 and 2009 to 4.6 percent today, many of the more desirable buildings have come off the market.

“What you have are older multi-story structures and buildings that have been expanded several times and lack open contiguous space,” Barna says. “They simply are not functional.”

Smart Business spoke with Barna about the best strategy to follow in a growing real estate market.

What are some important tips for entering the real estate market?

It’s important to understand that you make money in real estate when you buy, not when you sell. Make an informed decision and don’t overpay. If you’re buying an older piece of real estate, understand the structure of the building and the mechanical components. How long will it be before the property becomes obsolete? What limitations does the space have that could hamper your growth plans as well as exit strategy? If you’re not experienced in real estate, these are things you may not think to consider. It’s critical to have a knowledgeable team that can walk you through the steps. Have a good real estate consultant, financial adviser, attorney, environmental specialist and a contractor all of whom understand commercial real estate. Surround yourself with a team of consultants that can lead you to a smart decision. So many people who have found success in business think they can easily transition into real estate. You need to look beyond the sales price, however, and think about total operating expenses. Additionally, if your plan is to have tenants, consider the cost of adapting the space to a tenant’s unique requirements.

How important is planning when entering a new market?

The planning process is critical both from the developer and user side. When you come into a market, you need to understand the trends and the characteristics of that specific location. There are certain sectors of Greater Cleveland and Northeast Ohio that are much more desirable for redevelopment or new development. When it comes to speculative construction, you need to be in the right place. Development firms utilize “feet on the ground” local experts to ensure their decisions are based on real-time market knowledge and guidance.

If you’re a user, there are limited choices in the market and your planning needs to be ahead of the curve. Assemble that team and make sure you are truly exposed to all the alternatives. On the leasing side, lease terms are longer today. People know that inventory is tight and they want to lock up functional space long-term, especially if it includes expansion and contraction rights.

Conversely, if you own a building, it may be a good time to sell because values are higher than they have ever been, demand is high and the supply is low. It’s also a good time to liquidate because there are a lot of buyers with cash looking to come into this market. The more qualified buyers you have interested in acquiring your property, the greater the likelihood of bidding up the price.

How do you deal with economic uncertainty?

The world of real estate, like most things, is always in a state of constant change. Change also brings opportunity and you just need to stay ahead of the trends and understand where is the opportunity. Technology has provided potential investors and users with so many sources of information, it can be overwhelming. Don’t make a rash decision. Rather, be willing to take a step back and think before you act.

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Euclid Square Mall, Now Dead, Could be Demolished for Massive Industrial Project

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EUCLID, Ohio - Another dead Northeast Ohio mall could be bulldozed for an industrial project, under plans being floated by an Atlanta-area developer that has constructed sprawling distribution centers for Amazon.com and other retail behemoths.

On Tuesday, Euclid's Planning and Zoning Commission will consider a request to rezone a 66-acre site, spanning Euclid Square Mall and a few adjacent parcels, from retail to industrial use. Documents filed with the city identify Seefried Industrial Properties, Inc., of Georgia as the potential buyer of the properties.

And those documents show that Seefried wants to construct a massive building - 650,000 to 1 million square feet - where the vacant mall now stands.

Documents submitted to the city of Euclid show that a massive industrial building could replace the shuttered Euclid Square Mall just off Interstate 90 at Babbitt Road and East 260th Street.City of Euclid 

Dave Riefe, the company's senior vice president for the Midwest region, declined to comment Wednesday. Seefried's chief development officer, Jim Condon, didn't respond to an email. And a receptionist at the company's headquarters said nobody was available to talk.

The rezoning proposal doesn't identify an occupant for the building, a project labeled with the code name "Project Bark."

Seefried, a privately held business, has developed hulking Amazon.com distribution centers in Nashville and Richmond, Virginia, along with buildings for Home Depot, PepsiCo and PPG Industries, according to the real estate company's website.

The Euclid Square Mall property would be a logical landing pad for a distributor seeking easy access to highways, rail lines, utilities and rooftops. Before Jacobs, Visconsi & Jacobs Co. built the mall, which opened in 1977, the property was an industrial site, occupied for more than 40 years by a brass and copper-product manufacturing facility.

Bounded by Babbitt Road and East 260th Street, the property - a rare development site of that size for Cuyahoga County - sits just south of Interstate 90, not far from Interstate 271. The city's building department ordered the closure of the mall last fall due to safety concerns. At that point, the onetime shopping destination was home to a ragtag bunch of churches and businesses.

Bob Garber, a real estate broker representing the property, confirmed that there's a possible buyer. Citing confidentiality agreements, he wouldn't say more.

"There's an active deal pursuing the property. That's as far as we can go," said Garber, a principal with Cushman & Wakefield/Cresco Real Estate, which co-listed the mall and an empty Toys "R" Us store at an asking price of $5.75 million with Greg Guyuron of Anchor Cleveland.

There are five ownership groups involved on the sale side of the deal, according to the rezoning proposal. A representative for the largest owner, Beverly Terrace, Ltd., didn't respond to a request for comment.

Cuyahoga County records turn up more than $450,000 in delinquent property taxes tied to the mall and one other parcel. The mall has been eligible for property-tax foreclosure for years, but court records indicate that the county never initiated a foreclosure case.

The other parcels include a former bank and a shuttered grocery store.

"What's exciting here is a possibility for a full redevelopment of that site," said Jonathan Holody, Euclid's planning and development director.

He wouldn't talk about the potential user for the building or the number of jobs that might be associated with such a large project. "There's nothing I can share on that," he said.

But the city, which is updating its master plan, supports the rezoning and the concept of replacing obsolete retail buildings with modern industrial space. If the planning commission OKs the rezoning language next week, the proposal will be introduced to Euclid City Council on May 15 and would be eligible for a vote in mid-June.

"There has been good activity in our industrial corridor," Holody said. "We see this as a way to return the site to productive use and attract new jobs to the city."

On the other side of East 260th, Ray Fogg Corporate Properties recently wrapped up construction on the second building at Bluestone Business Park.

Property records show that Amazon, which is hush-hush about its real estate deals, has signed a five-year lease on part of that 127,000-square-foot building. Online listing records show that there's still a 47,000-square-foot space available for lease.

Ray Fogg, Jr., chief executive officer at Fogg, didn't return a phone call about the lease and the potential impact on Bluestone from the proposed industrial rezoning next door.

Amazon didn't respond to an emailed request for comment about its growing presence in the region and its possible interest in the Euclid Square Mall property.

"The market's tight," Terry Coyne, vice chairman of the Newmark Grubb Knight Frank brokerage in Cleveland, said of demand for industrial real estate. "Vacancy rates are at lows we've never seen before, both in the whole market and in modern distribution space. So it's not surprising that [Euclid] would try to turn a dead mall into a productive industrial site."

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Commercial Real Estate Booming in Northeast Ohio

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Selecting where to start or move a business to is a crucial decision. The correct space and location are key factors in how well the business will do. Choosing a location with an active market for whatever the business delivers is important for sustainability, according to local experts.

Northeast Ohio is full of hot spots for commercial real estate, according to David Leb, associate at Newmark Grubb Knight Frank in Cleveland, and Bob Garber, managing principal at Cushman & Wakefield CRESCO Real Estate in Cleveland.

Businesses looking to move or establish themselves have many areas to choose from. But how do these areas become the hot spots – and why?

Garber said the space depends on the needs of the business. The areas that business owners should look at varies whether they are looking for industrial or office space.

“In terms of both markets, certainly the industrial side, there is very low vacancy,” Garber said. “(Those low vacancies) are driving people into places that we never thought would be as hot as they are now.

“For example, Glenwillow and Solon are up and coming. The Route 8 corridor was a sleeper for many years, but has gotten pretty active in terms of stuff going on. Then, if you’re moving west, you’re still seeing things happen in Middleburg Heights and Strongsville.”

In terms of the office space perspective, Garber said Chagrin Highlands in Beachwood, Highland Hills, Orange and Warrensville Heights, is booming in terms of both multitenant and office buildings.

“I think that if you are thinking of the activeness on the office side,” Garber said. “Those pockets give a good understanding of things that are starting to pop up.”

According to Leb, downtown Cleveland is one of the larger real estate hot spots because of the perks of a live/play/work environment.

“For companies located in the suburbs, they have to give serious thought to how they are going to attract new talent,” Leb said. “Being located downtown gives them a cool factor that suburban properties struggle to achieve.”

Both Garber and Leb said many factors go into creating hot spots in development and real estate, such as land that is ready to develop, accessibility and amenities. Sometimes, though, all it takes is for one person to believe an area has potential, they said.

“In the case of Midtown (in Cleveland), Geis Cos. and Cumberland Development were two developers who made significant investments in the Midtown area, because they had the vision to imagine it as Cleveland’s next burgeoning business district,” Leb said. “Twenty years ago, companies weren’t considering Midtown as a safe and viable option, but now is experiencing tremendous growth.

“That’s something that sports and commercial real estate have in common – the power of momentum.”

Garber said sometimes popularity just comes from something as simple as a population shift. As more and more people move to different locations, a business moves with them.

“It’s all about location, location, location,” he said. “When you run out of land in a city, it’s logical to move to the next one over and so on.”

As for the front-runner of the commercial real estate business, Leb and Garber had differing opinions. For Garber, it’s more general and depends on what the client is looking for.

“If you’re a bulk distribution warehouse user, you’re looking for a more centralized area,” Garber said. “If you’re an office, you want to be around a more realized orientated area. It really depends on (a client’s) goals and business. I think they all have their own merits. Each city has it’s own positives that are drawing people for many different reasons.”

But for Leb, the Ohio City/Detroit Shoreway area is an obvious front-runner in terms of commercial real estate and a potential for booming business in the future. The only problem is that it lacks in office space.

“All of the ingredients are there for a strong office market but supply is lagging demand,” he said. “I would expect more speculative office construction and renovation of buildings in those neighborhoods over the next few years.”

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First Office Tenants Set for Mixed-Use Pinecrest Project

Pinecrest, the $230 million mixed-use development under construction in Orange Village, has landed its first office tenants.

Fairmount Properties, developer of the project on Harvard Road at I-271, announced that Alliance Prime Associates, along with Continental Heritage Insurance Co. and Tower 7 Partnership LLC, will move their offices to Pinecrest when the development opens in spring 2018.

The companies are leasing a collective 15,000 square feet in the fourth floor in one of the two office buildings that are part of the project, according to a news release issued by Fairmount. Terms of the lease were not disclosed.

Insurance executive Joseph E. LoConti is the president of Alliance Prime and the founder of the LoConti family office, comprising Tower 7, which finances startup, private equity and real estate transactions, and Continental Heritage, an insurance carrier specializing in surety and emerging property and casualty markets.

The firms will move to Pinecrest from their current home in Mayfield Heights.

In a statement, LoConti said, "A significant driver in our relocation decision was to locate within an environment that will provide our colleagues and clients with great options for dining and entertaining, as well as a hotel for visiting business associates, all within walking distance of our offices."

Fairmount partner Adam Fishman called the lease with the LoConti companies "a great start" for the office portion of the Pinecrest development.

The Offices at Pinecrest consists of two adjoining 75,000-square-foot buildings on the northeast portion of the project site. Both buildings have three floors of office space above retail and restaurants. They front on Pinecrest's central green space/events venue and are connected to a multilevel parking garage.

In addition to the office space, Pinecrest upon completion will feature more than 400,000 square feet of retail and dining space, a 145-room AC Hotel by Marriott, and 87 apartments.

Pinecrest is being developed by a partnership led by Fairmount and the DiGeronimo Cos.

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Cushman & Wakefield | CRESCO Real Estate Acted as the Lead Transaction Advisor for the Disposition of a Strategic Downtown Property

Rico Pietro, Principal with Cushman & Wakefield | CRESCO Real Estate acted as the lead transaction advisor for the disposition of a strategic downtown property on the bank of the Cuyahoga River. The $3,000,000 sale includes eight (8) assets totaling an estimated 144,000/SF across 7.7 acres on December 21st, 2016.

The property is located just west of the Gateway professional sports complexes and predominately north of the Lorain/Carnegie Bridge with incredible views of the Cleveland skyline.

The Seller of the property is Forest City Realty Trust and the purchase entity is Flats South Cleveland LLC headed by Mr. Joel Scheer.

“The property has no immediate plans for redevelopment but its location, recent upgrades for access and infrastructure and breathtaking views of Cleveland’s bridges and skyline offer a considerable amount of flexibility for reuse as housing, manufacturing, office, retail or mixed use. Its potential really takes your breath away.” stated Rico Pietro.

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Forest City Sells Flats Properties to Cleveland-Area Investor Group Eyeing Development

Jumping at the chance to own a large potential development site near the Cuyahoga River, local investors have purchased 7.7 acres and eight buildings in the Flats from Forest City Realty Trust, Inc.

Public records show that an investor group led by Joel Scheer paid $3.5 million Tuesday for a motley collection of industrial buildings and roughly 500 parking spaces along Stones Levee, West Third Street and Canal Road. The properties, south of Tower City, sit in the shadow of the Lorain-Carnegie (Hope Memorial) Bridge and near the end of the East Ninth Street Extension.

Publicly traded Forest City, based in Cleveland, acquired many of the parcels in the early 2000s to provide parking around the now-demolished Tower City Amphitheater. The decade-old outdoor concert venue closed in 2011, after Forest City sold the amphitheater site and surrounding land to an affiliate of Michigan businessman Dan Gilbert's casino-gaming operation.

Scheer doesn't have a specific development plan or timeline for building on the properties. But, he said, "it's not in my nature to wait. I seem to be relatively impatient."

If cleared, the site could accommodate 1,000 cars, based on a document circulated by Forest City. Scheer said parking is a "definite safety valve," a fallback option that mitigates his risk. His intention isn't to add more pavement to that part of the Flats, though.

He's considering both new construction and restoration of the existing buildings, some of which are partially leased to storage tenants and other businesses.

"It just seems to scream for some activity, some development, whether it be housing, whether it be retail, any type of development," Scheer said. "We're going to investigate what makes sense for the city, the whole neighborhood. So I think it's pretty exciting."

The purchase was a sizable one for Scheer, who also owns the former Sammy's building on the east bank of the Flats and an empty building at 2338 Canal Road. And the transaction is notable for downtown Cleveland because of the acreage involved.

But the sale was negligible for Forest City, a real estate investment trust that has its headquarters here but its attention turned to Boston, Dallas, Denver, Los Angeles, New York, San Francisco and Washington, D.C.

Over the past few years, Forest City has sold off most of its downtown Cleveland assets, including the bulk of the Tower City complex. The company still owns a significant chunk of land on Scranton Peninsula, on the west bank of the Flats, but is staying mum about development or sale prospects for that property.

Selling the east bank property was a logical move after Forest City's other dispositions at and around Tower City, said Jeff Linton, a company spokesman.

"It was something that was acquired at a different time and in a different place for the company," he said of the site. "It was in support of another asset - the amphitheater - and it made sense to go ahead and take the step of finding a buyer and getting rid of it."

Plus, Linton added, "as we've always said, we're not doing new development here. We're focusing new development on other core markets."

The properties Forest City sold are located at 401-601 Stones Levee; 1902-1950 W. 3rd St.; 1968, 1978 and 1986 W. 3rd St.; and 2484 Canal Road.

Rico Pietro, the real estate broker who represented Scheer, said proximity to the river, views looking north toward Tower City and the property's proximity to Progressive Field and Quicken Loans Arena added to the appeal. He doesn't view nearby industrial uses as barriers to eventual development, whatever that development might look like.

"We like this site. There's enough revenue coming in the door to cover most of the expenses. Long-term, it could be office, housing, retail, industrial, mixed-use, or institutional," said Pietro, a principal with Cushman & Wakefield/CRESCO Real Estate in Independence. "It's in an emerging market with really nice infrastructure access and pretty substantial views. ... We don't know what it's going to be, but I think it's going to be something special."

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